In just a month we have the two most anticipated days of the year on top to begin the Christmas shopping. Before we know it, we can take advantage of Black Friday and Cyber ​​Monday to give us a whim or to buy a gift.

These days of consumption are relatively new for the Spaniards, and the sure thing is that they have had great success. We began to “celebrate” them in 2012, as the merchants realized that the customer postponed their Christmas purchases. This helped to encourage investments as we became a bit more consumerist on the eve of Christmas.

These days of consumption supposed an excellent relief for the commerce that, increasingly, was seeing as in these dates their existences were accumulating while the consumer waited for the reductions to realize his purchases.

And if anywhere they have individual success these days of consumption is on the Internet. The e-commerce giants plan their campaigns thoroughly so that at 00 hours they begin to materialize in sales on their websites. And, thanks to the extensive possibilities of personalizing campaigns that offer e-commerce platforms such as Prestashop, anyone can take advantage of the commercial benefits of these days in their online store, however modest it may be. So let’s give you some tips so that your online store has everything ready for Black Friday and Cyber ​​Monday.

What is Black Friday?

The critical commercial dates of the year to find offers in technology, fashion, accessories or footwear, Black Friday is an American tradition that has been implemented in Spain. On this day the trade makes great offers to boost their sales, is a kind of advance sales, but much more concentrated in some specific products.

Some companies not only focus on offering discounts on Black Friday, but they extend these until the following Monday or Cyber ​​Monday, also taking advantage of the weekend.

For the curious, the name comes to the day of the tendency of which many commerce happen at this moment to be in red numbers to black numbers. Besides, in the United States, it is the day after Thanksgiving and a non-working day for many people who take advantage to start with Christmas shopping or other unforeseen events.

Tips for your e-commerce in November: Black Friday and Cyber ​​Monday

At this point, it’s time to get down to work and plan and configure Black Friday and Cyber ​​Monday in our online store. The idea should be that our clients get the benefits they expect while our business also gets its share of profits. So we must take into account every last detail so that we all win.

Let’s highlight some tips that you should keep in mind in your online store so that Black Friday and Cyber ​​Monday are a success:

To begin, inform in advance of when Black Friday and Cyber ​​Monday are and what you will do. You will make it clear to the client that your goal is to adapt to the market and thus to what they demand.

If you wish, you can conduct a marketing or advertising campaign informing of your offers to create excitement. You can also report it on your website, by mail or through social networks. It is very advisable that you make a lot of noise so that the customer knows that they can go to your store and find discounts. But, if your budget is low, use social networks to spread the message. It is one of the places where greater diffusion is achieved.

Do not use the same discount for all your products, because not with all you get the same profit margin. Stop first to think what cut is best for each type of product according to the benefit you get. If you do not get profitable, think of another, you do not need to make offers on all your items.

Do not settle for making offers only on Black Friday. You must inform your customers that if they have not been able to take advantage of this day, they still have the opportunity to do so on Cyber ​​Monday.

Make offers both on products that are not very sold and those that are. Use the discount of your best sellers as a hook for the customer to enter the establishment.

Those stores that cannot make substantial discounts because they belong to the small business can resort to raffles to not be left out.

You can make 2 × 1 promotions of some products, discount coupons or loyalty cards.

Analyze the online strategies that your competition will follow so that they do not step on your heels, and manage all your resources so that nothing is missing.

Adapt to mobile devices, because many of these purchases are made via smartphone.

It offers free shipping on online orders made on Black Friday and Cyber ​​Monday, but be careful, you have to specify very well what is the exact period in which the shipping costs have cost 0 so that there is no doubt.

Indicate the previous price and the Black Friday or Cyber ​​Monday for the customer to see the advantage of buying the item on one of these days.

If you do not want to catalog your entire online store, you can use discount codes that your customers can use when processing the order. If your store is Prestashop, find out how to do it in the following link.

If some hesitant leaves the basket full but does not place the order, remember it via email. To the undecided, or you remember it, or they will end up not buying it. Besides, you must guide the customer until the end of his purchase, put it easy.

Finally, evaluate the results obtained on Black Friday and Cyber ​​Monday to know what you can improve.

In conclusion, we point out that both Black Friday and Cyber ​​Monday are two great opportunities to give your e-commerce a boost and encourage your customers to start their Christmas shopping.

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